Ideas that help apps grow
What we learn growing our own apps and our clients’, written down so you can use it too
13.10.2026
Fix your store page before you buy ads
Ads send people to your store page. If that page loses most of them, every dollar you spend on ads loses them too. Here is what we check first
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Apple Ads: start small, then scale what pays back
Apple Ads reach people at the exact moment they search for an app like yours. The trick is to grow the budget only when the numbers say so
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Shorter free trials can mean sooner revenue
A long free trial feels generous, but it also delays every payment and makes it harder to judge your ads. Here is when a shorter trial makes sense
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Localizing your store page is more than translation
Each new language is its own market. People search with different words, care about different things and respond to different screenshots
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Set up tracking before you spend on ads
If you cannot see which channel brought a paying user, you cannot decide where the next dollar goes. Tracking comes before budget
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When to add Meta and TikTok ads
Search ads catch people who already know what they want. Social ads reach everyone else, but only once your store and tracking are ready
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