13.10.2026
Localizing your store page is more than translation
Translation is not enough
A word for word translation keeps your English keywords, which are often not what people search for in Spanish or German. You end up ranking for nothing
Start with how people search
We research keywords in each language first, then write the title, subtitle and keyword field around them. The screenshots get rewritten too, in the words people there actually use
Pick markets that already show interest
Your analytics usually show a few countries downloading without any help. Those are the best places to start, because the demand is already there