Reach people who aren't searching yet, with ads that pay back
Meta, Google and TikTok app campaigns built around paying users instead of cheap installs
What we do
Tracking first
Before any budget goes live, the platforms learn who actually pays, so they can find more people like them
Campaign setup
App campaigns built around the events that matter, like trials and payments, on the channels that fit your app
Creative testing
New ads every week, a small budget on each, and more money behind the ones that bring payers
Scaling step by step
When the cost per paying user holds, budgets go up in steps, never all at once
Each platform suits a different app
Meta
Facebook and Instagram. Wide reach, and strong targeting once it learns who pays
- Clear before and after
- Broad audiences
- Image and video
Google
One app campaign across Search, YouTube, Play and partner apps
- Android apps
- People already searching
- Quick to set up
TikTok
Short videos that feel like part of the feed. The ad matters more than the targeting
- Apps you can show in seconds
- Younger audiences
- Creator style videos
What we teach the platforms to look for
- Install
- Account created
- Trial started
- First payment
From first test to profitable scale
Step 1
Connect events
Installs, trials and payments get sent to each platform, so they learn who pays
Step 1
Connect events
Installs, trials and payments get sent to each platform, so they learn who pays
Test small
A few ad sets on a small budget to learn which audience and message work
Step 2
Step 2
Test small
A few ad sets on a small budget to learn which audience and message work
Step 3
Keep the winners
Ads that bring payers at a healthy cost stay on, the rest get stopped
Step 3
Keep the winners
Ads that bring payers at a healthy cost stay on, the rest get stopped
Refresh the ads
Ads wear out as the same people see them. New ones go in every week or two
Step 4
Step 4
Refresh the ads
Ads wear out as the same people see them. New ones go in every week or two
Step 5
Scale
Budget goes up step by step while the cost per paying user holds
Step 5
Scale
Budget goes up step by step while the cost per paying user holds
What you get
- Event setup for each ad platform
- Campaigns on the channels that fit your app
- A steady flow of new ads to test
- A weekly report on cost per paying user
Common questions
Which platform should we start with?
It depends on your app and who uses it. Most of the time we start with one channel, prove it, then add the next
Why aim for payments instead of installs?
Cheap installs that never pay still cost you money. When the platforms learn from payments, they find people more likely to pay
Do we need new ads all the time?
Yes. Ads get tired as the same people see them, so we plan a steady flow of new ones and can make them for you
