FAQs

Questions about working with us

Short answers about how we work, what it costs and what each service includes

  • Why at least three months?

    It takes that long to test keywords and visuals, fix the store and funnel, and get real data before putting more money into ads. After that, work usually continues month to month

  • How much does it cost?

    Every engagement is scoped to what your app needs. There are no fixed packages. After the free audit you get a clear monthly price

  • Is ad spend part of your fee?

    No. You pay the ad platforms directly. There's no minimum budget, and it only goes up when the results support it

  • What do you need from us?

    Store accounts: access to App Store Connect and Google Play Console, so we can see the data and update store pages

    Ad accounts: access to Apple Ads and any other platforms we'll use, or a few minutes together to set them up

    Analytics: access to Firebase or your analytics tools, and a decision on which measurement partner to use

    Brand assets: logo, colors and fonts, and for website work, access to the site or a contact on your development team

  • Do you work with games?

    Yes. Games grow on the same basics as any app: getting found, turning store visitors into players and paid growth that pays back. We work with every category, games included

  • What does App Store optimization include?

    The App Store works like Google: people type what they need, and the apps near the top get downloaded. ASO is how we move your app higher in those searches

    We rewrite the title and description around what people actually search for, redesign the screenshots so the page sells the benefit, and test versions against each other to keep what works best

  • What does Apple Ads include?

    Ads at the top of App Store search results. They reach people at the exact moment they're looking for an app like yours

    We start with a small budget, track trials and payments, not just downloads, and scale once the numbers hold

  • What does Meta Ads include?

    Ads on Instagram and Facebook reach people who aren't searching yet. Here the ad itself decides whether a campaign works, so we make the creative as well as run it

  • What does Google Ads include?

    Ads across Google Play, Google Search and YouTube. Especially useful for reaching Android users

  • What does TikTok Ads include?

    Short video ads that feel native to TikTok. They work best with real people talking about the app

  • What does Conversion optimization include?

    More downloads don't help if people leave before paying. We review the store page, the onboarding and the paywall, then test changes. Even the length of a free trial can make a big difference

    We also build web to app funnels: web pages that warm people up before they download

  • What does Tracking and analytics include?

    You can't grow what you can't measure. We set up a measurement partner with App Store Connect, Firebase and RevenueCat, so we can follow a user from the first ad all the way to payment

    You get a simple weekly report that shows what's working and what we're doing next

  • What does Web and localization include?

    Each new market gets its own store page, rewritten around how people there actually search, not translated word for word

    We also improve and translate your website so it can be found on Google in those markets

  • What does Creatives and UGC include?

    We produce image ads, short videos and UGC: real people talking about the app on camera, the way a friend would recommend it

    We test many versions, keep the ones that bring in paying users, and refresh them before people get tired of seeing them

Client result

Appcompanist had stopped growing. We rebuilt its store pages in five languages, and its top 10 keywords went from 14 to 54

  1. 1Before

    Loyal paying users, but growth had gone flat. Store pages only in English and in the top 10 for just 14 searches on iPhone

  2. 2What we did

    Keyword research and new store pages in five languages, screenshots built around the benefit, then Apple Ads tracked all the way to payment

  3. 3After

    Store conversion went from 13.7% to 19.1%, top 10 keywords grew almost 4x on iPhone and Android, and Apple Ads paid back 1.7 times

Appcompanist

Vocal training app, iPhone and Android

Read the case study