Rank higher and turn more store visitors into downloads
We research the words people search, rewrite your store page around them and test what makes people tap download
What we do
Keyword research
We find the searches your app can win in every country you care about, not just the obvious ones
Title, subtitle and keywords
Your store text gets rewritten around those searches, so you show up for them without losing what makes people trust you
Screenshots and video
The first three screenshots do most of the work. We rebuild them around the benefit people want, then test versions
Ratings and reviews
We help you ask for reviews at the right moment and reply to the ones that shape what new users think
Every part of the page has a job
Ratings and reviews
Asked for after a good moment, never at first launch
Keyword field
Hidden from people, read by the store
- 1
Title and subtitle
The words the stores rank you for. Your best searches go here
- 2
Screenshots
Most people decide here without scrolling, so the first three carry the main benefit
- 3
Ratings
People check the stars before they tap. We plan when and how the app asks for reviews
- 4
Keyword field
100 hidden characters on iPhone. Every word counts, so nothing gets repeated
From audit to a page that converts
Step 1
Audit the listing
We look at your rankings, keywords, screenshots, ratings and how many visitors download today
Step 1
Audit the listing
We look at your rankings, keywords, screenshots, ratings and how many visitors download today
Research keywords
We find searches with enough volume that your app can realistically win
Step 2
Step 2
Research keywords
We find searches with enough volume that your app can realistically win
Step 3
Rewrite the page
New title, subtitle and keywords, plus screenshots built around the main benefit
Step 3
Rewrite the page
New title, subtitle and keywords, plus screenshots built around the main benefit
Test versions
Product page tests on iPhone and listing experiments on Android show which version wins
Step 4
Step 4
Test versions
Product page tests on iPhone and listing experiments on Android show which version wins
Step 5
Track and repeat
We watch rankings and conversion every week and change one thing at a time
Step 5
Track and repeat
We watch rankings and conversion every week and change one thing at a time
What you get
- A keyword map for each market
- New title, subtitle and keyword field
- A screenshot set with tested versions
- A monthly ranking and conversion report
A result from this work
- 13.7% to 19.1%
- store visitors who download
- 4x
- keywords in the top 10
- 1.7x
- Apple Ads payback in 7 weeks
Common questions
How long until rankings change?
Stores usually pick up new keywords within a few weeks. We judge each change over about a month before making the next one
Do you need access to our store accounts?
Yes. We ask for a role that can edit listings and see analytics. You stay the owner
Do you work on Google Play too?
Yes. Play has its own ranking rules and listing tests, and we run both side by side
