More visitors become payers, and you see where each one came from
We fix the path from install to payment and set up tracking you can actually trust
What we do
Onboarding
We cut the steps between opening the app and seeing why it's worth paying for
Paywall and trial
Plans, prices and trial length tested against real revenue, not just trial starts
Event tracking
Installs, trials, payments and renewals tracked from the first tap and tied to the channel that brought them
One dashboard
Cost, revenue and payback for every channel in one place, updated every day
Where users drop off, and what we fix
Store visit
A page built around one clear benefit
Install
A first screen that shows the value fast
Onboarding
Fewer steps and only the questions that matter
Trial start
Paywall placement and plans, tested
First payment
Trial length and reminders, tuned
Bar widths show the usual shape of a funnel, not your numbers
Tools we set up and read every day
From a leaky funnel to clear numbers
Step 1
Map the funnel
We follow a new user from the store page to the first payment and mark where people leave
Step 1
Map the funnel
We follow a new user from the store page to the first payment and mark where people leave
Set up tracking
Events for every key step, checked end to end before we trust them
Step 2
Step 2
Set up tracking
Events for every key step, checked end to end before we trust them
Step 3
Fix onboarding
Fewer screens, clearer value and a faster path to the moment people get it
Step 3
Fix onboarding
Fewer screens, clearer value and a faster path to the moment people get it
Test the paywall
Plans, prices, trial length and placement, tested against revenue
Step 4
Step 4
Test the paywall
Plans, prices, trial length and placement, tested against revenue
Step 5
Watch payback
A daily view of revenue and cost for every channel, so each decision has a number behind it
Step 5
Watch payback
A daily view of revenue and cost for every channel, so each decision has a number behind it
What you get
- A tracking plan, set up and checked
- Onboarding and paywall changes
- Test results on price and trial length
- A daily dashboard of revenue by channel
Common questions
Which tools do you use?
Usually RevenueCat for subscriptions, Firebase for app events and PostHog for funnels. If you already use others, we work with them
Will tracking slow the app down?
Set up well, these tools add very little. We keep the events lean and test every one before a release
Do you change our app's code?
We can make the changes ourselves or work with your developers, whichever you prefer
