Show up first when people search for an app like yours
We start with a small budget, learn which searches bring paying users and only then spend more
What we do
Campaign structure
Brand, competitor, category and discovery searches each get their own campaign, so we can see what works on its own
Finding new searches
Discovery campaigns surface new searches. The ones that bring payers move into their own campaign
Bids and budget
Bids follow what a paying user is worth to you, not what the auction suggests
Matching store pages
Different searches can land on different store pages, each one matched to what that person was looking for
Four campaigns, each with one job
Brand
Exact match
People searching your app's name. Cheap, and it stops rivals from taking those taps
Competitor
Exact match
People searching apps like yours. Pricier, but they already want what you do
Category
Exact match
Searches that describe the problem, like a habit tracker or a budget app
Discovery
Broad and search match
Finds searches we haven't thought of yet
A search that brings paying users in Discovery moves into its own exact campaign
Budget grows in steps
Learn
Small budget, many searches
Prove
Keep the searches that pay back
Scale
Raise budget while payback holds
From first campaign to steady payback
Step 1
Connect tracking
Trials and payments from Apple Ads get tracked first, so every search is judged by revenue
Step 1
Connect tracking
Trials and payments from Apple Ads get tracked first, so every search is judged by revenue
Launch small
Four campaigns with a modest budget, enough to learn without risking much
Step 2
Step 2
Launch small
Four campaigns with a modest budget, enough to learn without risking much
Step 3
Find the searches that pay
Every week we keep the searches that bring payers and drop the ones that only bring installs
Step 3
Find the searches that pay
Every week we keep the searches that bring payers and drop the ones that only bring installs
Tune bids
Bids move toward what each search earns you back
Step 4
Step 4
Tune bids
Bids move toward what each search earns you back
Step 5
Scale
When payback holds, the budget goes up in steps and we keep checking it
Step 5
Scale
When payback holds, the budget goes up in steps and we keep checking it
What you get
- Account setup or a full cleanup
- Weekly bid and keyword changes
- Cost per paying user for every campaign
- A clear call on when to spend more
A result from this work
- 13.7% to 19.1%
- store visitors who download
- 4x
- keywords in the top 10
- 1.7x
- Apple Ads payback in 7 weeks
Common questions
How much budget do we need?
There's no minimum. We start with an amount you'd be fine losing while we learn, and it only grows when the numbers say so
How soon will we know if it works?
Within a few weeks you can usually see which searches bring paying users. Appcompanist paid back 1.7 times within seven weeks
Does it work in every country?
Apple Ads runs in most countries with an App Store. We check yours before we start
