From flat togrowing again
Appcompanist gives singers and choirs piano accompaniment they control in real time. It had loyal paying users, but growth had gone flat. We fixed the store first, then added Apple Ads once the page was converting
Appcompanist
Where they started
Loyal paying users, but growth was mostly organic and had gone flat. Store pages were only in English, and the app ranked in the top 10 for just 14 searches on iPhone
- Client
- Appcompanist
- Category
- Music and education
- Platform
- iPhone and Android
- Period
- 3 months, April to June 2026
- Scope
- Store pages in five languages, Apple Ads, tracking and the free trial
store visitors who download
13.7% to 19.1%
- 1
Growth was mostly organic and had gone flat
- 2
Store pages were only in English
- 3
In the top 10 for just 14 searches on iPhone
- 4
A 30 day free trial meant customers paid late
Keyword research in five languages- New screenshots built around the benefit, not the features
Store pages adapted for German, Spanish, Italian and French
Started small, then scaled once it was working- Tracking set up all the way to trials and payments
- Free trial shortened from 30 to 7 days so customers pay sooner
How the work ran
Phase 1: Fix the store
Store conversion on iPhone went from 13.7% to 19.1%. Top 10 keywords grew from 14 to 54 on iPhone and from 11 to 43 on Android, and Android organic installs rose 12%
Phase 2: Add Apple Ads
Within seven weeks Apple Ads paid back its cost about 1.7 times, while organic growth kept going
One thing to know
In the same quarter US and Canada installs dipped about 10% in a seasonally slow period, while every newly localized region grew: Latin America up 31%, Africa, Middle East and India up 28%, Asia Pacific up 22% and Europe up 17%
1.7x
Apple Ads payback in 7 weeks
- Store conversion, up from 13.7%
- 19.1%
- More store visitors started downloading once the pages were rebuilt around the benefit
- Top 10 keywords
- 4x
- From 14 to 54 on iPhone and from 11 to 43 on Android, across five languages
- New users in Latin America
- +31%
- Every newly localized region grew, with Africa, Middle East and India up 28% and Asia Pacific up 22%
- Apple Ads payback
- 1.7x
- Within seven weeks Apple Ads paid back its cost, while organic growth kept going