13.10.2026
Shorter free trials can mean sooner revenue
The hidden cost of a long trial
With a 30 day trial, you wait a month to learn whether a new user pays. That slows down every decision about ads, pricing and onboarding
What we changed
For one client we shortened the free trial from 30 days to 7. Customers started paying sooner, and we could judge each ad campaign in days instead of weeks
When a shorter trial fits
It works best when people see the value of your app in the first few days. If your app needs weeks to show results, test carefully and watch cancellations