13.10.2026
Set up tracking before you spend on ads
What good tracking answers
Which channel, campaign and keyword brought each install, trial and payment. Without that, every ad decision is a guess
What we set up
A measurement partner connected to App Store Connect and Google Play, events for trial start and first payment, and a simple weekly report you can read in a few minutes
Then spend with confidence
Once tracking is in place, budget moves to whatever brings paying users at a healthy cost, and away from whatever does not