Apple Ads: start small, then scale what pays back

Why Apple Ads come early

People searching the App Store already want an app like yours. That intent makes Apple Ads one of the most efficient places to start paying for growth

Start with a small budget

We begin with a budget you would be fine losing while we learn. Brand keywords, competitor keywords and broad discovery each get their own campaign, so we can see what works on its own

Measure all the way to payment

Downloads are not the goal. We set up tracking from the ad tap to the trial and the first payment, so every keyword is judged on revenue

With tracking in place, a music app we worked with saw Apple Ads pay back its cost about 1.7 times within seven weeks

Scale only what pays back

When a keyword brings paying users at a healthy cost, its budget goes up. When it does not, it gets cut. That simple rule keeps spend tied to results